As a Marketing Specialist you will play an integral role in helping us further define our product strategy, increase brand awareness, and develop engaging marketing/sales collateral, thus setting the stage for future growth.
Responsibilities:
- Produce informative and engaging marketing/sales collateral, both digital and print
- Help maintain an active web presence by identifying topics for the company blog and managing the company's social media campaign
- Monitor and report on trends in social media tools, applications, channels, design and strategy
- Measure and evaluate success of on-going marketing campaigns / efforts
- Brainstorm with our team to cultivate ideas for future marketing campaigns
- Investigate and produce channels for inbound lead generation
- Establish marketing automation infrastructure
The Ideal Candidate Has:
- Post-Secondary Education in marketing or related field
- Aptitude for statistical research and analysis
- Social Media experience is an asset
- Strong ability to think both creatively and critically
- Working knowledge of graphic and video editing tools such as Adobe Photoshop/Illustrator, Adobe After Effects, Prezi, Animoto, Camtasia, etc.
- Experience with Google AdWords campaigns
- Has previous experience working with for a technology company